We've spent over a decade developing activity-based budgeting methods that actually work for real businesses. Our approach combines behavioral economics with practical implementation strategies that deliver measurable results.
Three core pillars drive everything we do. Each represents years of research and real-world testing across hundreds of Australian businesses.
We study how people actually make financial decisions, not how textbooks say they should. Our methods account for cognitive biases and emotional factors that traditional budgeting completely ignores.
Instead of guessing at categories, we track actual business activities and their true costs. This bottom-up approach reveals hidden expenses and opportunities that most financial planning misses entirely.
Our frameworks adjust as your business changes. Built-in feedback loops mean your financial planning evolves with market conditions rather than becoming outdated the moment you create it.
Most budgeting approaches were designed for a different era. They assume predictable costs, stable revenue streams, and rational decision-making. But business reality is messier than that.
Our methodology didn't emerge overnight. It's the result of extensive research collaboration with behavioral economists, data scientists, and hundreds of business owners who shared their real financial challenges.
We've analyzed over 2,000 business budgets to identify patterns that traditional accounting misses. The insights led us to develop frameworks that actually reflect how modern businesses operate.
Lead Research Director
Combines 15 years of behavioral economics research with practical business finance experience. Published extensively on cognitive biases in financial decision-making.
We don't just teach theory. Every method we recommend has been tested in real business environments, refined based on actual outcomes, and validated through peer review.
Our learning programs launching in August 2025 will share these research-backed techniques through hands-on workshops designed for practical application. You'll work with real data, real scenarios, and real challenges that businesses face today.
